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Phablets (Phone + Tablet)

Phablets derived their name because they are a cross between a phone and a tablet. They are primarily defined by their size which are larger than smart phones but smaller than tablets. The screen limit for a phablet is 6.9 inches with 7 inches starting the pure tablet segment.

Phablet Key Features

  • 1. Larger screens make text more readable without the need for zooming;

  • 2. Video looks richer on a large screen;

  • 3. By using apps and games, other content involving complicated interactions can be supported, use of more gestures and ways to input, split screens,etc.

Makers of phablets might want to consider an educational advertising campaign for critics of these hybrid devices whose main criticism is that people using a phablet for a phone look weird. Have they not heard of Bluetooth? With a Bluetooth earpiece and microphone the tablet‘s usability is far greater than a smartphone. 

More and more the internet browsing is being done by smartphone owners. When on the internet, the difference between a 3.5 inch or even a 4 inch iPhone and a five inch or larger phablet is eye opening. 

Many who study the smartphone marketplace regard South Korea as the harbinger of what will happen in the smartphone arena (1). It is their belief that South Korea is about two years ahead of the rest of world in using smartphone technology. Right now, 41 percent of Smartphone users are using phablets, compared to seven percent throughout the rest of the world. (1). 

The reason for this is not a fad, it is because the way we use our phones is changing (2). Originally, smart phones were used as telephones, text devices and for limited internet searching, but as data charges shrink and mobile networks get quicker users are increasingly poking their tiny screens with their fingers.

The Future of the Phablet

That phablets are more than a fad or a niche market is supported by estimates that users will increase by 146 million to 288 million by 2016. (3) Sources used a definition of screen size that is five inches or more. Although Apple has not committed to combining the iPhone with the iPad Mini they did increase the glass size on their latest iPhone to from 4 inches to 4.5 inches.

Emerging Asian markets will have a large role in the growth of phablets with many users being first time internet users. These users want a larger screen for surfing, email and interactive Internet use. Not only is South Korea a leader in phablet usage, China is as well.

Check Out the Samsung Galaxy Note 3


At the Consumer Electronics Show (CES) held each year in Las Vegas, phablets were seen bigger than the Samsung Galaxy Note 3. Phone manufacturer Huawei introduced a 6.1 inch screen phablet. 

Samsung teases audiences with its ads for the Note 3. The Note 3 has a 5.7 inch HD touch screen display running on Android Jellybean (4). A Samsung ad asks, "Best of a phone or best of a tablet? 

Just as laptops turned the desktop into a technological dinosaur it is a certainty that as consumers do more and more on their phones, they will want a larger screen phone, or a tablet that is phone enabled. 


1. BGR: http://bgr.com/2013/10/15/smartphone-market-trends-phablet-analysis/ 

2. Techcrunch: http://techcrunch.com/2013/01/13/phablets-are-the-new-normal/ 

3. Business Insider: http://www.businessinsider.com/bii-report-why-phablets-arent-just-a-fad-2013-2 

4. Samsung:  http://www.samsung.com/us/mobile/cell-phones/SM-N900PZKESPR-specs